1.
What were the outlined objectives for you and your town
hall hardware upon assuming the mayoralty of Aranjuez?
For Aranjuez, the most important thing that we outline
ourselves was to reduce it the figures of the strike. The
important work for us in the legislature were that it
weren't below the average of the Community of Madrid,
that was having an acceptable strike level (if there is
any acceptable strike level). And after, to get Aranjuez
to be a way to go to the creation of employment and to
have the economic fluency that had let of having in the
last years: before, Aranjuez was the center of a very
important region that was encompassing populations of the
Community of Madrid and of Castille the Mancha and lately
Aranjuez had totally lost its comarcal center role .
Then, to recover that highway of the region, being
again the center of the population of around so that that
could influence in the economy, it was also other of the
objectives, as well as to recover it historical zone,
that had suffered a very important deterioration. Because
we understand that there was a general plan, a special
plan, that was preventing the rehabilitation, on the one
hand, what was rehabilitable in the zone and,
additionally, the urban development of the rest of the
population. I believe that reducing the figure of the
strike wasthe most important thing that we outlined
ourselves. That objective of reducing the strike and that
objective of being the center of the region and, as a
rule, of economic activities, we have based it on three
sectors: the tourism, the leisure and the culture.
2. Aranjuez it is known either at the
domestic or the international level. If we had to make a
poster right now in order to promote Aranjuez, what would
put you into?
You see, there would be the Royal Palace..., the
Master Rodrigo..., the Tajo river..., the strawberry, the
big strawberry, the asparagus... It would be a good thing
to put a photograph where you can see the environment of
Aranjuez, with the lots of trees and searching
furthermore two seasons to make the photograph, the
spring or the autumn. May be a good typesetting...
3. We, Arannet, intend among other
things to use the Internet as a means of promotion of
Aranjuez, but to accomplish this we want (logically) to
take the opinion and advice of the town hall into
acccount. What opinion deserve to you this type of
initiatives?
They seem very positive to me, what I mean is that we
have treated the incorporation of Aranjuez in the
Internet in a very wide way, inserting lots of data. We
believe that it is going to be the way (because we are
beginning in Internet yet) of communication of the world
average society, therefore who get the first places about
to be known, he will get a tot of win.
4. Actually, the strike index in the
population, though seems to go decreasing slowly, it
continues being in some very high levels. We know that
there are some courses and some arranged activities for
the unemployed, but we are going to focus on the problem
from another point of view: the creation of employment.
What incentives can have a company from the town hall to
be installed in Aranjuez?
I believe that the incentives are more those which
provides the location, the name of Aranjuez, than the
fiscal incentives that they could be provided from the
town hall. The fiscal incentives are very small, in
Aranjuez as well as in any other municipality. At level
of the rates, the municipal taxes, some are not
collectible and the others do not carry to the companies
to break out of poorness.
But they are some other aspects of Aranjuez to sell,
about the companies location: the communications of
Aranjuez are most important, Aranjuez it is at the bottom
of the National IV, to 47 km from Madrid by highway. They
are twenty little minutes, with one of the less full
incomes to Madrid of the national highways. We have a
train station, there is a level of commodities movement
through Renfe very important also. We have a recently
terminated industrial polygon, modern, with all the
services that any company could demand, located in a
perfectly communicated place with the N-IV, to 30 seconds
from this route.
The companies that need to publish where they are,
because commercial interest, these are the ones that
could see the greater advantages they have in Aranjuez:
it is not the same to speak of a company that is found
in... (and I do not go to say the name of any population
so as not to to offend to anybody), that to say the name
of Aranjuez as the location for the companies. Because
Aranjuez has something very good, among its nice things,
it's its name, known as you have said before, both at
domestic and international level and that works on belhaf
of the companies that start in Aranjuez.
We bet on the environment, the leisure, the culture
and the tourism. So, if companies have any relationship
to the environment, they do not contribute only for the
others companies that work in that sector, but for the
life of the persons that work in them. Aranjuez has a
factors stack that make it suitable to be installed on,
to come to live to Aranjuez. Furthermore, we participate
in the program LEADER - II of the European Union, what
permits that some given projects can get the support of
the European Community. Tourist companies, the rural
tourism, have helps within LEADER program, and we are, I
hope, on the verge of obtaining that three projects in
the LIFE program, also from the European Union, are
approved to us in order to contribute to improve the
entrance to Aranjuez by the ancient National IV, to
enhance the traditional products of Aranjuez, the
strawberry and the asparagus, the products of the huerta
as the ciruela claudia and the wrinkle apple. Any company
whose activity has to do with what LIFE has outlined,
also would have help.
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5. Just a moment
ago we were talking about the outlined objectives when
you assumed the mayoralty. What are the other objectives
you have outlined for the future about the development of
Aranjuez?
We have a clear cultural objective, that is that
Aranjuez will be the cultural referring of the Community
of Madrid. This seems as very majestic and we do not want
that it will be something majestic, but it will be
something actual. That is to say, we defined it as that when
someone think about culture and watch to the Community of
Madrid, is a must to watch to Aranjuez. That would be
the last objective, that will be achieved with, first, to
a certain transformation of the own Aranjuez society,
that understand the culture as a way of important knowing
of the population and, then, to going to using these
resources I was speaking before: the environmental means,
the tourist and all the historical and architectural
groups. And to convert them into a cultural center.
6. I imagine myself that they will have
done this question: several localities - in our opinion -
less tourist than Aranjuez, they have been asserted -
"Great Tourist Abundance Zones" -. Why it has
not been made the same in the case of Aranjuez?
Well, not several ones. Sixty and so many localities.
I think that we would have to see what localities they
are to understand that never in the life is going to be
sixty and so many localities of great tourist affluent.
It has more to do with the authorization of opening in
Sunday to the shops and to the general stores, but has
nothing to do with the other question. We have believed
that it was not necessary. If there is requests within
the sector, I would make the request or demand to the
Community of Madrid.
7. What projects has the town hall of
Aranjuez in order to the promotion of our locality either
in the cultural area, or economic and (of course) tourist
area?
Well, tourist area by beginning by the end. We
detected a need before entering the government and that
we are covering now, it is to know it the tourist
resources that has Aranjuez. From Aranjuez there are
known the Palace, the Little House of the Farmer, the
Sailors House, the gardens, and now it is being beginning
to be known the Isabel of Farnesio Center, you can talk
about the Isabel of Farnesio in quite populations of our
around yet. Even in the own capital of the Community they
are talking already, but there are many more resources.
When I say many I mean the fact that there are hundred of
tourist and cultural resources that one must to catalogue
first and after to put on the market, and we are doing
that now, in that accomplishment of the tourist goods
that Aranjuez has.
There are populations that live of the tourism, that
have the companies lion's share by the tourism and it has
called always the attention to me to see it how they use
any little thing to make to be taken into account on
their condition of population. Here in Aranjuez, however,
it has not been used ever. We have limited us to be city
that had some goods of the National Patrimony, and to
remain well, but Aranjuez has a lot of palaces and
houses. It is a city from the XVIIIth Century. A lot of
the stones that typeset the historical center of Aranjuez
have their own history. What we want is to recover that
history and to put them on the "market", and
that to everyone who come to visit Aranjuez they could be
telled the history of Aranjuez, but thoroughly, telling
them all what to visit.
On the cultural area, we believe in the Holidays of
the Riot, because they are already traditional holidays
in Aranjuez. We want to continue enhancing them and, to
do something risky, but in what we are very thrilled:
that from the month of May until September, from the
spring of Aranjuez to the autumn of Aranjuez, (that they
are the two eras you enhance concerning climate and
temperature and concerning what is perceived by the eyes
and all over the senses), we want to bind those two
stations of the year with similar activities to the of
the Riot, with activities of that category. We think
about every day from May until September, beginning by
the weekend to go making ambient. It is a very
important cultural project that is going us to carry to a
very great investment, since we are going to put on scene
a lot of spots of the historic center that they are
stricken, dead. They are not visitables neither visible,
but we wait to be already operating for the spring of
1997.
Another objective other is the rehabilitation of the
San Carlos Hospital, the rehabilitation of the Mates
Plaza, as spots, as frameworks, as enclosures that must
be important roles in the tourism and in the culture of
Aranjuez and to obtain that the Ancient Regiment of
Pavía has a cultural purpose, educational or tourism. It
is almost to define... there are resident several with
those which is worked, there are many meetings with a lot
of people so that those ideas curd, but that building
plays also a very important paper in the development of
the historical centerl of Aranjuez.
8. Say us some words for the persons
that see Arannet, Aranjuez in the Internet from all the
parts of the world.
So words to transmit on behalf of the citizens of
Aranjuez, of the ribereños and arancetanos, to say that we
are a very opened city, a city that waits with its opened
arms for those who want to visit us, that we have a
history written in the history books, ours is not modern
invention, that we show a piece of that history year
after year to who visit us and what we do not show we
want to show it.
We are working, for that and to receive who comes
to see us and to know Aranjuez. And that Aranjuez and its
inhabitants, aside from to have where to live, apart from
to enjoy the life, apart from the flavors and
displeasures that each one has in an individual way, it
does not have another paper to play right now more than
to be Aranjuez. And we intend that to be Aranjuez will be
a most important paper.
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